Few things are better than a hot young actor teaming up with a great coffee company in order to make the planet a better place. Yes, it is true. Leonardo DiCaprio and La Colombe Coffee Roasters are brewing coffee for a cause!
Not many can turn away from a hot cup of fresh brewed cup-o-joe, especially during the cold winter months. Thanks to La Colombe and The Leonardo DiCaprio Foundation your next cup of coffee can give back. During the month of February the two powerhouses announced the ultra high-end coffee, LYON.
LYON’s rich taste and sweet note of nectar, blends directly sourced and sustainably grown coffees from Haiti, Peru, Ethiopia, and Brazil. LYON coffee also promotes La Colombe’s five principles of ethical trade. And it gets better! One hundred percent of LYON’s net profits are donated to environmental charities supported by the Leonardo Dicaprio Foundation.
Leonardo DiCaprio says, “Raising awareness on the most pressing environmental issues of our time is more important than ever,” DiCaprio says he is thrilled to be a part of this new project with La Colombe that helps aid the shift to a sustainable future for the planet and its inhabitants.
The DiCaprio Foundation addresses a wide range of environmental and humanitarian issues. The foundation has supported charities like: Stop Global Warming, Feeding American, WildAid, and the International Fund for Animal Welfare just to name a few.
Using earth conscious methods to grow coffee and trading it above fair prices, like all of La Colombe’s coffees, provides support for millions of families and communities in developing countries.
Todd Carmichael, CEO and Co-Founder of La Colombe, says LYON is already bettering the Haitian community, “Just to bring this coffee to market, has changed the lives of thousands of peasant farmers, as well as the landscape of the Haitian country. We are excited to be working with and supporting the Leonardo DiCaprio Foundation and find it, as well as its namesake, uniquely qualified to carry out our hope, to make our planet a better place.”
Convinced? LYON is now available in select William-Sonoma stores nationwide, La Colombe Cafes, select Whole Foods stores and online at La Colombe.
Follow Leonardo DiCaprio @LeoDiCaprio & La Colombe @LaColombeCoffee